Video is no longer optional — it’s a core marketing tool. Users are 64% more likely to purchase after watching branded content.
Motion, sound, and storytelling create stronger emotional connections. Businesses use video for marketing, recruitment, product demos, and testimonials. It’s a way to connect with audiences emotionally and visually.
📱 How Instagram Reels and TikTok Drive Sales
Short-form video dominates attention spans. Over 70% of users discover new products via Instagram Reels and TikTok.
Hook viewers in the first 3 seconds, keep videos under 30 seconds, and focus on authenticity. Creative videos can go viral even without large ad budgets.
💰 How Much Does Video Production Cost in Vienna?
Costs vary by project: a simple 1-minute social video may start at €500–€800, while a full corporate film can exceed €5000.
Factors include equipment, crew size, locations, and post-production complexity. Fast delivery or same-day editing may add to costs but is essential for events or campaigns.
🚀 Video Trends Shaping 2025
Vertical video dominates, AI-assisted editing accelerates production, and authenticity beats polish.
Short-form content, behind-the-scenes footage, and engaging storytelling are essential. Combining trends with high-quality content is key for 2025.
🏢 The Secret to Effective Corporate Videos
Effective corporate videos tell stories, not just facts. Featuring real employees and behind-the-scenes moments builds trust.
Short, visually engaging videos (under 3 minutes) capture attention better than long presentations. Music, dynamic editing, and clear messaging enhance impact.
💡 Why Authenticity Beats Perfection
Modern viewers prefer real and spontaneous content over polished ads. Genuine customer reactions build trust.
Authenticity shows the human side of a brand. People connect with real stories, challenges, and victories, which increases engagement and loyalty.
